by Samir Agili, CEO & President of Tilting Point View this blog on the Tilting Point website We believe that Web3 and the move toward digital ownership will fundamentally impact the games business. Regardless of where you might find yourself during the current debates that surround Web3, you can’t deny…

by Jiri Chochlik This article was originally published on Tilting Point. In theory, it would seem quite easy to anticipate and interpret a sudden drop in organic downloads. It can be due to simple factors like a recent keyword optimization, or changes to store assets. But what if these adjustments…

By April Marie View this blog on the Tilting Point website Due in part to the COVID-19 pandemic, while more people are playing games than ever before, mental health concerns have been pushed to the forefront of many minds. The added attention to this particular topic is sorely needed. According…

by Jevgen Tarasenko View this blog on the Tilting Point website Organic visibility is an indispensable benefit when marketing a game on the App Store, not only to show what your game is like, but also what the game is up to right now. My team at Tilting Point always…

by Hunter Bulkeley View this blog on the Tilting Point website With mobile games having the largest audience and revenue streams of any entertainment product in the modern world, major avenues have opened up for channeling that audience for positive impact on that world. Entire features can and should be…

by Jiri Chochlik View this blog on the Tilting Point website Until now, developers have faced significant limitations when testing icons, screenshots, and videos on iOS. …

Creative automation tools to level up ad creation pipelines and drive more high-quality assets, giving freedom to focus on other work — I have said it before, and I’ll say it again — Creative is King when it comes to breakthrough UA campaigns. …

The best tools for store assets in 2021 and beyond — With Apple’s recent announcement of new App Store features such as Product Page Optimization and Custom Product Pages, they have sent a clear signal that they want developers to focus on testing to provide the best user experience with their app page. …

by Noelia López View this blog on the Tilting Point website Ad mediation platforms can be powerful tools for developers who are looking to grow revenue for their game through advertising. …